AI consulting and implementation.

From strategy to production systems. Led by operators with decades of experience running real businesses.

Do more with the team you have
Stay ahead as AI reshapes your industry
Get it right the first time with experienced partners

Our platform

Built on Claude.

We build on Anthropic's Claude because it is the most capable foundation for business-critical AI systems. Claude is the platform that makes the work we do possible.

What we do

Three ways we engage.

From one-time transformations to embedded leadership. We meet you where you are and go as deep as the problem requires.

Operational AI Transformation

Rebuild how your business runs. We redesign workflows, tools, and team structure around AI, end to end.

Custom AI Systems and Integrations

Build the infrastructure. Custom integrations, automation, and AI systems that connect your existing tools and run in production.

Fractional AI Leadership

Embedded leadership through the transformation. We own the change and stay until the new model runs without us.

Outcomes you can achieve

Real results. Not AI theater.

We build for outcomes, not optics. Every engagement is measured against what it delivers to the business.

01

Augment and amplify your teamYour people focus on higher-value work while AI handles the rest.
02

Faster decision cyclesReal-time intelligence instead of weekly reports and guesswork.
03

Operational leverageScale output without scaling overhead.
04

Compound capabilityEvery workflow you automate makes the next one easier.
05

Confident ROIMeasurable outcomes tied to the systems we build.

How we work

Four phases. One outcome.

From understanding your business to running AI systems inside it.

01 / DISCOVER

Understand the business

Workflows, tools, team, data. Find where manual effort is costing you and where AI creates leverage.

02 / PLAN

Build the roadmap

A prioritized plan with clear sequencing. What to change first and what the operation looks like on the other side.

03 / IMPLEMENT

Build the systems

Custom integrations, workflow automation, AI infrastructure. Connecting your tools and running from day one.

04 / OPTIMIZE

Keep it running

AI systems need to be run, not just launched. Optimize, expand, and keep improving.

About

Operator first. Technologist second.

Rooney.ai is led by Dan Rooney. 20+ years as a CEO, COO, and revenue leader. Scaled sales organizations to 200+ people and $40M in revenue. Co-founded a digital agency. Six years as COO rebuilding a B2B marketing firm's entire operation around AI.

Hands-on builder with production AI systems running today, including custom MCP servers, API infrastructure, and agentic workflows deployed on Claude.

MBA. Data science training at UCSD. Deep expertise in HubSpot, RevOps, and go-to-market strategy.

Most AI consultants come from engineering. We come from running businesses. That difference shows up in the work.

Start a conversation

Let's talk about what AI can actually do for your business.

Tell us a bit about what you're working on and we'll be in touch.